We would all like to have satisfied customers. Not only because satisfied customers also bring new customers, but also because complaints are simply no fun. We would like the customer to be satisfied with our company’s performance. Sometimes, however, a complaint cannot be avoided. It is then important to have a well-structured complaint management system. Some studies even show that customers who complain and receive immediate help are even more loyal than before. In this event, you will learn what professional complaint management looks like and how you can reactivate customers. There is an underestimated potential in former customers that we should by no means disregard.