Everything here revolves around contacts. Where they come from, how we track them, and what a successful tracking system looks like. We talk about the topic of leads, the types of leads, and how to generate them. You will learn about the lead card in all its details and how to use it. The sales tracking system is also an important part of this event. To successfully convert leads into members, you need a realistic and working targeting method as well as a defined conversion rate. We will also talk about this at this event. In addition, you will learn how to digitalize the lead card process and we will go over simple basics in social media.